Berger is a Penn State University graduate who earned her law degree from St. Thomas University School of Law. She studied her last year of law school at Southwestern University in Los Angeles where she specialized in Entertainment Law. She represents the 2nd generation in her family to pursue a professional career in the music business. Her grandmother, Shirley Cohen, owned the famed nightclubs, The Peppermint Lounge and The Wagon Wheel. Both venues housed historical events as the former is considered the birthplace of Chubby Checker's "Let's Twist Again," and the latter is where a number of legendary recording artists were discovered by Atlantic Records co-founder Ahmet Ertegun during the 1960's

While in law school in California, SVP of Legal & Business Affairs, Ed Pierson served as a mentor to Berger during her legal internship at Warner Chappell where her first-hand experience at one of the largest music publishing companies in the world armed her with the buoyancy to plunge into the West Coast music scene.

Upon passing the Florida Bar, Berger began her music business career in the A&R administration department at Island Records' in their Miami Beach offices under Senior VP Holly Ferguson. In 1997, Berger moved to NYC to take a position in Business Affairs at Arista Records/BMG Entertainment where she would continue to work for three years handling various transactional agreements.

In late 2000, an opportunity presented itself for Berger to become VP of Artist and Talent Relations for an original music programming company called Live Music Channel which would later become Original Media Inc., which today is one of the leading independent production companies for film, tv and music.

After two years at Live Music Channel, Berger launched 2 Generations SPA Music Management and Consulting Group Inc. A boutique music management and consilting firm that would later partner her with industry experts Brian Doyle (manager for Hall & Oates) and Rob Kos (manager of Rusted Root, Blue Brothers, Rick Springfield, Marc Anthony). Berger would sign her first artist to RCA Records, the modern rock quintet Lunch Box Heroes and would later form a record label called SPA Records that serviced compilation CDs of up and coming artists to record labels for early consideration and signing. Several bands from those compilation CDs went on to sign deals with the majors. All bands on these compilation CDs would tour a minimum of five cities, five bands a night each performing for sold out audiences comprised mostly the headlining band's local market reach. Each band was responsible for generating the audience in their local market but would be rewarded by four additional shows where the audience was brought by one of the other four bands whose local market they were playing that night.

For five years, Berger's primary role as an artist, songwriter and producer manager has been to manage day-to-day activities on behalf of each artist and producer. For her artists, this means seeking out and creating new opportunities for the bands through touring, publicity, song placement, licensing and promotion, (on-site and online) and serving as a liaison between the artists and the music community at large. For her songwriter and producer clients, most of Berger's time was devoted to meeting with A&R representatives utilizing Berger's clients for co-writes and production as well as pitching and negotiating with film, tv and product companies such as Disney, Mattel, Discovery and Hasbro who continuously utilized the services of these songwriters/producers.

With the changing climate of the music business over the past five years, it became evident to Berger as a music manager that many of the artist development responsibilities were not adequately being handled by record labels. Artist development was a necessity for the proper set up of an artist's career but attention to those details were shifting from record labels to artist management firms. In an effort to overcome those potential hurdles, Berger formed Alternative Venue Entertainment with Carl Freed of Trevanna Entertainment (formerly of Metropolitan Entertainment's Concert Promotion Division)

Alternative Venue Entertainment (AVE) delivers quality entertainment to captive markets of teens and tweens ages 8-24 (11-17 core-market) through a unique, age appropriate, captive ROCK CONCERT experience at summer camps across the Northeast. The concert tours feature breaking artists in a stage-show complimented by branded sponsorship that accomplishes AVE's multi-faceted commitment to creating a unique experience for its participants, being a responsible partner to its hosts, and a resource to the music industry, brand marketing and advertising agencies and emerging artists that are developing their celebrity skills.

AVE's core product, Camplified, has successfully completed five seasons of tours in the Northeast camping region and is beginning an expansion phase for 2008. AVE's access to over 300+ summer camps in the South and Midwest remain untapped territories for the company that with the appropriate resources could be further exploited for additional routing and target audience settings. Goodwill generated from previous tours, camping industry relations nurtured over the years at conferences and philanthropic camp charities events, success of many of the Camplified artists has drawn significant attention to AVE's efforts and has accelerated the growth of many opportunities. In 2007, Camplified reached 30,000 teens/tweens on its 5 week summer tour over a span of 30+ mostly consecutive dates with 10 breaking artists (3 per show), teen celebrity guest appearances and branded interactive games and clinics provided by sponsors.

Berger's ten years in the entertainment business which began with her transactional law background working on the record label side of the business and later saw her transition her focus onto her creative and entrepreneurial side, as a music manager, music consultant for Steve and Barry's retail chain/celebrity brands (275 stores), brand development director for the I SAW YOU ON TV compilation, documentary and tour concert series and concert promoter with a unique concept for marketing artists and brands inside captive audience settings.

Beginning August 1st, 2008, Berger will bring her assets which include her songwriter, producer and artist roster along with the properties she represents "Camplified", "I Saw You On TV/Executive Music Group and FreedomShout over to Primary Wave Music. Primary Wave Music is a boutique music publishing house representing the catalogs of iconic artists like Steven Tyler, Hall & Oates, Earth Wind & Fire, Kurt Cobain, songwriters such as the Matrix, Holly Knight and rising rock acts like Saving Abel, Your Vegas and Airbourne Toxic. The company also has strategic partnerships with Ben Silverman's production company Reveille (Ugly Betty, The Office) and Matt Serletic's record label Emblem Music to name a few. Berger will be Executive Director of Brand Partnerships and work with an elite team of music executives.

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