2 Generations SPA Music Management, Inc. ('2G') was formed in 1995 by its President, Aimee Berger. Originally launched as a music consulting company for developing acts, early success with a modern rock quintet, Lunch Box Heroes, (who were signed to a record deal within a year of 2G's representation) spawned full-fledged artist management services. Several partnerships over the years with industry executives such as Brian Doyle, Rob Kos and Carl Freed ignited Berger to pursue additional business endeavors. Ms. Berger expanded the roster with a full production-management arm representing such notables as Russ Desalvo and Glen Robinson with collaborative assistance for lyricists Arnie Roman and Amy Powers. In 2002, a new venture called Alternative Venue Entertainment which creates concerts tours for the tween and teen demographic for captive audiences at summer camps was launched with much support from AMSKIER, Inc and Trevanna Entertainment. It is quite the phenomenon for emerging artists. The tour is called 'CAMPLIFIED'. It’s the first and only of its kind. In August of 2008, Berger has brought her companies in house to Primary Wave Music, a music publishing company representing some of the most iconic artists and songwriters to date. While she still remains involved in the day to day of her entities, she is also handling Brand Partnership and marketing initiatives for Primary Wave.

See Aimee Berger's Bio